eCommerce is now getting so much popularity. The current health crisis has a crucial impact on global supply chains and businesses, small or large. That is why online stores for small businesses are gaining so much importance. People don’t need to go market for all essential things, visit online stores, and select your item, place your order and your parcel will be delivered to your place within no time.
Why It Is the Best Time for Growing Your Small Business
In April 2020, most of the world went into lockdown, forcing many businesses to shut down for a short time. We know there are gradually relaxing restrictions, but we cannot predict the future. Even businesses that are reopening have some restrictions like keeping social distancing, the wearing of masks. There is also a limitation on how many clients can enter a space at one time.
When the usual shopping is now impossible-so, individuals are more interested in shopping online. Online revenue growth as of May 2020 was up 70 %. There is a good chance that this trend will continue in the post-COVID-19 world.
The benefits of online shopping for small businesses will not decline even when the markets reopen fully. That is why it is the perfect opportunity for small business owners and the perfect time to either start or double down on their e-commerce efforts.
Factors that Will Continue to Drive Ecommerce Growth
- New Shopping Habits
Because of the COVID-19 pandemic, people’s way of purchasing products has changed. Indeed, when online stores give so many discounts and perfect deals, people love o do online shopping. So, after this pandemic, there is not any stop to the comforting feeling of shopping online.
- COVID-19 Fears Are Still There
Even when the situation becomes positive, and there is an end of quarantine, individuals will be more careful and prefer online shopping as homes are safer.
- Rapid Growth of Devices
The instant development of mobile devices is making it easier to browse and shop online. People can place orders efficiently from the device at all times.
Benefits of Online Stores for Small Businesses
- Increased Business Revenue
As the small business reach widens, your client base will grow, which may directly affect your number of sales and maximize your revenue.
- Search Engine Traffic
Getting to an audience by sending emails, contacting through mobile phones, or pushing marketing messages may be difficult. However, getting individuals’ interest in the store has become much more manageable because of the search engine traffic.
- Low Operational Cost
One of the advantages of having an online store during this health crisis is that you don’t need to establish physical stores at all the places where you want to sell your items or services; a single online store will do that for you. It will keep your small business functional cost on the reduced side.
- Online Reputation Building
As a small online business, when your customers appreciate your products or services, it’s much easier for you to benefit from those appreciations to attract new customers. So, with having an online presence, your clients can share their reviews over social media profiles of your business.
By keeping in mind all these benefits of online marketing during the COVID-19 pandemic, it is the time for you to grow your online Business.
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